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There are certain words that start off with very specific meanings, but overtime become catch-all terms. For example, Kleenex and Band-Aid are brand names, but we use them to...Read Entire Blog Post
Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn. ...Read Entire Blog Post
Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the...Read Entire Blog Post